With a gift for rapid-fire gags, he hosts his own show, and sends Reg's ratings through the roof. Bryce instructs his hired goons to dispose of both Carter and his virtual clone, but the thugs sell both of them - Carter to a body bank, and the machine copy to pirate television station owner Blank Reg.Īfter a bit of nurturing from Reg, the computer program achieves a somewhat eccentric life of its own. It will be used as a temporary replacement for Carter in order to hide his disappearance.īryce's program is flawed. Bryce Lynch, an adolescent genius working as a scientist for Network 23, suggests to the network's chief executive that they keep Carter sedated and generate a computerized version of him by digitally recording Carter's mind. While attempting to flee the network headquarters with proof, Edison suffers a serious head injury, caused by striking a low-clearance sign labelled "Max. Carter discovers that his employer, Network 23, has created a new form of subliminal advertising (called " blipverts") that can be fatal to certain viewers. The film introduces Edison Carter ( Matt Frewer), a television reporter trying to expose corruption and greed.
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